Buyer.
Who actually buys from you and succeeds?
Nurture-to-Pipeline Audit · for B2B teams on HubSpot
You’re getting leads. Now find out how you can get MQLs and meetings.
I'll go through one of your nurtures, grade every email against how your buyer makes decisions, and rewrite the weakest email in five business days.
$750 through Dec 31, then $1,250 · Three fixes or a full refund
Proof
Pipeline I've built recently
$4.2k+ in MRR pipeline in 90 days
from my lifecycle work for a bookkeeping services & software company.
$118k+ in YTD email-influenced deal pipeline
for a B2B agency after rebuilding their dormant email program.
Would you get on a call after reading your emails?
Deep down, you know you wouldn’t. You know your nurture can do better. You just don’t know what else to say, or when to say it.
Meanwhile, LinkedIn ads are pulling leads and emails are sending, but MQLs and meetings aren’t happening.
And leadership is pressuring you to show meetings from all the ads you’re running.
The grade
How I grade your nurture
First, I figure out who your nurture should be talking to. Then I grade every email against that buyer.
Congruence.
Do your emails match the ads and triggers that brought them in?
Story.
Is each email telling the story this buyer needs right now?
Asks.
Does every email provide a relevant next step?
Built on Gartner’s Challenger Customer research and 6sense’s 2026 B2B buyer data.
Included
What you get
- A scorecard across buyer fit, congruence, story and asks.
- Your Ask Map: every ask in the sequence on one page, so you can see where it misses intent or pushes too hard.
- A ranked fix list (now, next, later), with each fix marked for your team or a specialist.
- A rewrite of your weakest email, ready to drop into HubSpot.(Clients normally pay $500 for a rewrite like this alone.)
- A Loom walkthrough.
About
Who am I?
I'm Joe Cunningham. B2B lifecycle email marketer, kettlebell swinger, cocktail mixer, husband, dad.
Connecting with humans in the inbox is hard. I make it a little easier.
Fun fact: I edited Stacked Marketer and coached their writing team for four years.
Manu Cinca, their founder, said nice things about it:
"Mastered our persona, helped with feedback and documentation for our writing team to keep that consistency and quality when he was away, so much so that I felt comfortable stepping out of the content side of the business."
The process
How the nurture-to-pipeline audit works
Book an intro call.
We'll discuss the nurture you want to start with and see if it’s a good fit.
Add me as a view-only user in HubSpot.
It's a free seat on any paid plan. Your admin gives me view access to workflows, emails, contacts and reports.
Five business days later,
you'll get the scorecard, Ask Map, fix list, rewrite, and Loom walkthrough.
Clients
Testimonials
"Joe and I do similar work so I can tell you with complete objectivity, that he’s really good at what he does."
"Joe took a client's dead email channel, ran it through a process, and turned it into a high reply rate and booked meetings. That client has now turned into our most evangelistic customer."
"Joe enabled us to use email better as a channel and capture our audience in ways we haven't been able to before."
Calculator
How much pipeline is sitting in leads you've already paid for?
Answer three questions and see what you could be missing. No email required.
The guarantee
If I don't find at least three fixes worth making in your nurture, you get a full refund.
Fit
Who it's for
A great fit:
You lead growth/demand at B2B SaaS or services company on a paid HubSpot plan, you’re running ads, and leads enter your nurture every month without booking meetings.
Not a fit:
You’re not getting leads at all, and/or you’re not using HubSpot.
Questions
Why only one nurture?
There’s a lot that goes into planning one effective nurture, as you’ll see. And what you learn from fixing one can help you fix the others.
Can't we check this ourselves?
Sure. Run it through AI. You’ll get ideas fast, but someone still has to judge the ask, the offer, and the story as it relates to your buyer. And I'm guessing that judgment is what's missing. ;)
Is this a pitch for a retainer?
Nope. Everything I recommend can be handled in-house or with your favorite specialist. If you do want help, the full audit price is credited toward working together if you start within 30 days.
Next
Go into Q1 with a nurture that’s primed to convert.
$750 through Dec 31, then $1,250 · 5 business days · Three fixes or a full refund