Anthro-what?

AnthroHub (human + connection) is the consultancy crafting insanely relevant, personalized, and conversational outbound, lifecycle, marketing, and newsletter emails for B2B SaaS, tech, and marketing companies.

I’m a HubSpot partner, Singulate partner, and Copyhackers certified copywriter.

And unlike most SaaS content and copywriters, I don’t generalize. I specialize in the most under-appreciated, under-leveraged channel: Email.

Hi, I’m Joe.

I worked 6+ years in-house as an overwhelmed digital marketing army of 1 before quitting to build a conversion copywriting business.

My little copywriting business did pretty well.

So well, that 4+ years later, I founded my consultancy, AnthroHub, to help clients build meaningful relationships with their customers and leverage the power of email (it’s still one of the highest ROI channels out there, if not THE highest).

When I’m not running the biz and serving clients, you’ll find me raising two crazy boys, training muay thai, or sipping on a cocktail.

I’m also the managing editor at Stacked Marketer and a MarTech contributor.

My Values

Relationships > everything else.

I serve clients who want to make the lives of their customers better and easier. I try to be choosy about who I work with, because in my experience, the best results come from good partnerships.

If our vibe isn’t good, the results won’t be, either.

In other words, don’t expect me to “sell” you, cuz I won’t.

Work like your kid’s watching.

Everything you do sets the tone or example for others. I work and behave as though my kiddos are in the office, observing and learning.

Because sometimes, they actually are in the office. (Warning: They may interrupt calls now and then.)

AI serves humans, not the other way around.

I don’t believe AI should ever be used to deceive, exploit, or victimize human beings. I want to harness the technology so that it serves humans and helps us flourish.