Stop “sending emails.”
Get delivered, get read, and get results.
Fix the asks, messaging, and delivery behind underperforming email so your nurtures and newsletters turn readers into pipeline.
CLIENTS AND PARTNERS (PAST & PRESENT)
Ross Video
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Singulate
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Affiliate Summit
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Sociallyin
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Creator Economy Live
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Kinetic
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Ross Video • Singulate • Affiliate Summit • Sociallyin • Creator Economy Live • Kinetic •
Most emails get ignored. Many never arrive at all.
Your emails sound like they were written by AI (because they were).
Nobody on your team really owns email. It’s an after-thought or somebody’s side job.
People open your emails…then do nothing.
Your ops and tech stack are solid but messaging gets treated like a checkbox.
You’re not sure your emails are even landing in primary inboxes.
You’re being held to business outcomes like MQLs, pipeline, and revenue…and marketing / lifecycle emails aren’t doing their part.
These problems aren't random, they're related.
And there is a solution.
You need someone who can own your email and writes every send for a reason. That's what I do.
Most email strategies are missing 1 or more of the 3 fundamentals.
Companies pour resources into building lists and flows while ignoring the systems and messaging that determine whether anyone reads them in the first place.
After 10+ years studying how people and companies behave in the inbox, and 2+ years studying ISP updates and delivery protocols, I’ve seen recurring problems behind underperforming B2B email, and most have nothing to do with subject lines or send times.
Email marketing in 2026 and beyond requires three things working together: delivery, asks, and messaging.
Delivery means your list data is recent, accurate, and actively maintained, and your domain is authenticated so emails can actually reach primary inboxes. ISPs are basically algorithms now: they're making decisions about your sender reputation in real time.
The better your lists and your data, the better your emails perform.
Asks are the actions you want readers to take. They need to be valuable and relevant, and they need to move people from A to B. A demo request or webinar invite isn't enough on its own. You have to prove it's worth their time.
Messaging means the emails you're sending fit how your ICP behaves in the inbox. They contain proof of the human(s) sending them. And they deliver real value: stories, insights, relevant actions. You’re not adding to inbox chaos with another prompt-generated promo or a link dump disguised as a newsletter.
Ignore any one of these and you're leaving massive gaps in your email program. Nail all three, and you’ll compound genuine connection and results.
This is the boring important stuff people skip or don’t understand. It's also what I obsess over.
A system for reliable impact from day one.
Get delivered.
Audit your sender reputation, fix authentication, test inbox placement, and warm up or repair domains so your emails reach the primary inboxes of the people on your list.
Get read.
Get messaging that proves value, builds trust, and earns action, not just opens. I refine your asks, humanize your copy, and build templates designed to land in the inbox and convert.
Get results.
Launch campaigns and automate flows that keep your list clean, move high-intent leads toward sales, and keep customers coming back. Each campaign builds on what the last one taught us.
Meet your partner & email anthropologist.
Hey, I'm Joe Cunningham, an email marketing and copywriting consultant with 10+ years of experience building email programs that actually perform.
I managed editing at Stacked Marketer for 4 years, refining hundreds of newsletters and campaigns for maximum engagement. I even wrote one email that generated $11,500 in sponsorship revenue in 24 hours.
I helped Ross Video's marketing team 2x–3x engagement on their event promotion campaigns.
And I’ve produced email campaigns and newsletters for Affiliate Summit that drove awareness, registrations, and revenue.
I've seen what works across B2B SaaS, events, media, and professional services…and I've seen what doesn't.
Usually it's the same handful of fixable problems.
That's why I codified the Inbox Impact Method: a repeatable system for getting emails delivered, read, and acted on. It's built for marketing leaders who need someone to own email and want it to drive pipeline.
“Joe and I do similar work so I can tell you with complete objectivity, that he’s really good at what he does. First of all, he’s an absolutely positive human who gets the work done with humility and curiosity (three qualities you want from any consultant you work with).
Secondly, he has an immense amount of skill. I worked with him at Singulate and REALLY enjoyed collabing. He helped me find new angles that I hadn’t thought of and added some sharpness to my work.
Genuinely brilliant person. Hire him!”
—Marc Thomas, B2B Saas Lifecycle Marketing Consultant
The Inbox Impact Method
A 3-phase system for getting your emails in front of your ICP and turning contacts into leads, customers, and advocates.
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I audit your sender reputation and inbox placement, validate lists to separate safe sends from risky ones, organize your segments, and turn your HubSpot contact data into actionable ICP profiles so your emails can get delivered and read.
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I turn proof, objections, and voice-of-customer data into asks your contacts actually want. Then I develop the angles, hooks, and copy that make your emails sound like the people behind them, plus templates optimized for deliverability.
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I build welcome flows that get new contacts to whitelist you, list hygiene automations that keep your CRM clean, and nurtures that move leads toward sales. On HubSpot, I can handle the campaign builds so all you do is review and hit send. If your ops team or agency builds, I hand them lifecycle, nurture, and newsletter emails that are ready to load, build instructions included.
Pricing
Email Program Audit
Best for teams who aren't sure whether delivery, asks, or messaging is holding their email back.
Before you spend a dollar fixing anything, find out what's actually broken. I audit your program across delivery, list health and segmentation, asks, messaging, and setup, then show you what to fix first.
Scorecard across delivery, asks, and messaging, backed by a full deliverability audit (authentication, reputation, inbox placement, list health)
Prioritized one-page roadmap: what to fix first, and why
30-minute walkthrough call to talk through the findings together
Delivered in 5 business days. View-only access or screenshots and sample emails work fine.
If you move forward with an engagement, the full fee credits toward it.
$1,500
Get Read & Results
Best for teams with ops support who need the strategy and the messaging.
ICP inbox behavior modeling
Campaign strategy and copywriting across newsletters, promos, lifecycle emails, and nurture flows
Ask development and message optimization
Template builds optimized for deliverability
Monthly performance review and strategic recommendations
Slack access & Loom walk-throughs
Works on any platform when your team or agency handles the builds.
3 month commitment.
Starts at $5,000/mo
Get Read & Results - Done for You
Best for growing HubSpot teams who need messaging and ops covered.
Everything in Get Read & Results, PLUS:
Ongoing deliverability and domain health monitoring
Workflow automation (welcome, nurture, lifecycle, list hygiene, win-back, re-engagement, etc.)
HubSpot campaign setup, QA, and scheduling
3 month commitment.
Starts at $6,500/ mo
By the numbers
97%+
DMARC compliance and email delivery
2x-3x
Year-over-year engagement lift
10+
Years producing and editing B2B campaigns
What clients say
“Joe enabled us to use email better as a channel and capture our audience in ways we haven't been able to before.”
—Nate Anderson, Digital Marketing Director @ Ross Video“AI is a massive asset in some ways, but it’s been more of a band-aid fix that puts out average instead of high-performing content.
Joe brings the human touch. Our newsletter drives awareness, registrations, and revenue.”
—Morgan Swinford, Content Marketing Executive @ Affiliate Summit & Creator Economy Live“Mastered our persona, helped with feedback and documentation for our writing team to keep that consistency and quality when he was away, so much so that I felt comfortable stepping out of the content side of the business.”
—Manu Cinca, Founder @ Stacked Marketer
Frequently Asked Questions
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No. If your team or agency builds your emails, my work is the strategy, asks, and copy, and that works on any platform. I've worked alongside ops teams on Marketo, too. HubSpot comes in when you want me to handle builds and automation directly, which is what the Done for You package covers.
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Very little. Expect 2 to 3 hours up front for discovery and gathering assets for Email Program Audits, and up to 5 days for onboarding to engagements. After that, I handle the rest, including builds and automation if you're on the Done for You plan.
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You'll get your first deliverable within 1-2 weeks: an audit of your current emails, plus rewrites of the weakest ones. Delivery fixes usually show up in inbox placement within about 4 weeks. Engagement and click-through rates typically improve within 30 to 60 days of launching new campaigns. Pipeline impact depends on your sales cycle, so we'll agree on the number we're tracking before we start.
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Yes. Most clients start by sharing sample emails with their metrics, or screenshots. I'll also subscribe to your list to see what actually arrives and where it lands. CRM access can wait until we're working together.
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No, it's just me and my executive assistant. You work directly with the person doing the strategy, writing your emails, and building HubSpot flows. No account managers or handoffs here.
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If you follow the Inbox Impact process (fixing delivery, sharpening your asks, and sending messages worth reading), you should see better engagement and results. Email isn't a magic bullet, though. If your offer or your audience isn't the right fit, great copy won't fix it. We'll spot those issues early so you know exactly where you stand.
Your next campaign could fall flat…or it could be the start of a messaging experience that compounds.
Book a free 15-minute call. We'll talk through what's happening with your email, see whether we're a fit, and figure out the right place to start. If I'm not the right fit, I'll tell you.